Noah Lehman
1 indexed paper
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126
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AI×1
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2026
Persona Conditioning of Brand Recommendations in Retrieval-Augmented Commercial Chat: A Prominence-Stratified Cross-Provider Audit
The study demonstrates that conditioning AI brand recommendations on a user's persona significantly alters the recommended product set, particularly for mid-market brands, and this effect is largest on models relying heavily on internal priors.
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